Montgeron: the Gémo brand goes to second-hand clothes
For the past few days, the Gémo store in Montgeron has offered around 1,200 second-hand fashion items.A test campaign carried out in three stores of the ready-to-wear chain in France.
Shirts, T-shirts, polo shirts, sweaters, jackets, pants for prices ranging from 2 euros to 15 euros This is the offer that the ready-to-wear brand Gémo de Montgeron (Essonne) has been offering for a few days..These second-hand items are part of the “Second Life” system that the store located in the Maurice-Garin artisanal zone is testing.In addition to the classic new clothing departments, customers now have access to a specific sales area.'sorted second-hand items.
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"We implemented this action in collaboration with our partner Patatam, specializing in the purchase and resale of second-hand clothing," indicates Laurent Moreau, sales director at Gemo.The Montgeron store lends itself well to this type of test because of the size of its surface.We have 1,800 square meters here, which allows us to install our space dedicated to the occasion without penalizing that devoted to the sale of new items.1,200 second-hand items are available in Montgeron.Of course, you can find Gemo clothing but also branded items depending on arrivals."
"An interesting novelty"
During this new school year, children's articles are very popular with customers.Along with women's fashion, they represent the bulk of the first stock offered by Gémo Montgeron in its “Second life” offer.
"I have just discovered this second-hand clothing department.It is an interesting novelty, smiles Annie, a mother living in Vigneux.It is very appreciable to be able to buy clothes at low prices for children who grow up very quickly." " If this concept of smart purchasing, and customer loyalty, remains a driving force for Gémo, the brand also claims a more virtuous motivation.
Posted Date: 2020-09-24